Performance driven podcast advertising
Scale your brand’s global podcast advertising channel with our industry leading efficiency.
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Scale your brand’s global podcast advertising channel with our industry leading efficiency.
Trusted by marketing leaders
at some of the best brands in the world.
We had never done podcast advertising before working with Podscale. They treated it like a true performance channel—testing fast, scaling smart, and giving us confidence through clean attribution. It’s become one of our most reliable acquisition channels.
We’ll act as an extension of your marketing team to create strategic, performance-driven podcast media plans designed to hit your KPIs. We’ll help you avoid costly mistakes like high CPMs, poor audience targeting, and programmatic buying. We’ve yet to see anyone else do this better.
Unlike most agencies and networks, we’re not here to convince you that your podcast advertising is performing better than it actually is. We’ll evaluate multiple data sources and create a customized attribution model that best fits your needs.
You can’t just copy and paste your Facebook ad copy into your podcast reads and expect it to work. We know how to collaborate with podcast hosts to allow them to speak in their own voice but also ensure they promote important product features and marketing angles that have proven to drive sales. We’ll partner with you to create customized podcast copy to get the most out of your ad reads.
The line between podcast host and influencer is quickly becoming blurred. Advertisers are rarely taking advantage of these additional channels at low to no additional cost.
Podcast advertising has quickly become one of the most efficient direct response channels for the few brands who have figured it out. The problem is most brands and agencies haven’t been able to crack the code.
We found that the vast majority of agencies that offer podcast advertising do not specialize in it, and only offer it because their clients demand it. Many agencies will tell you podcast advertising is all about reach and brand awareness after you don’t hit your performance goals. At Podscale, we’re not looking to get you impressions, we’re looking to get you sales! We saw a huge gap in how effective podcast advertising can be and how many brands are executing it poorly. We formed Podscale to fill this gap.
As Director of Acquisition and VP of Marketing at Manscaped, Joey and I built the Audio Advertising channel and developed the playbook that helped shape one of the industry’s leading direct response brands. Podscale was born from that foundation—carrying forward proven strategy, methodology, and relationships to build lasting partnerships between brands and podcasts.
—Natalie Kovac, CEO of Podscale
Natalie Kovac–CEO, Joey Kovac–President, and team.
Discover how to make podcast advertising work for your brand.
Performance-driven
Podcast Advertising
