Scale your brand’s global podcast advertising channel with our industry leading efficiency.
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We’ll act as an extension of your marketing team to create strategic, performance-driven podcast media plans designed to hit your KPIs. We’ll help you avoid costly mistakes like high CPMs, poor audience targeting, and programmatic buying. We’ve yet to see anyone else do this better.
You can’t just copy and paste your Facebook ad copy into your podcast reads and expect it to work. We know how to collaborate with podcast hosts to allow them to speak in their own voice but also ensure they promote important product features and marketing angles that have proven to drive sales. We’ll partner with you to create customized podcast copy to get the most out of your ad reads.
Unlike most agencies and networks, we’re not here to convince you that your podcast advertising is performing better than it actually is. We’ll evaluate multiple data sources and create a customized attribution model that best fits your needs.
The line between podcast host and influencer is quickly becoming blurred. Advertisers are rarely taking advantage of these additional channels at low to no additional cost.
“I created and built out the Audio Advertising channel for Manscaped, one of the most notable Direct Response brands in the space. We developed the roadmap to success and built the playbook on Podcast Advertising that led us to become the industry leader in audio. Showcasing this knowledge and applying it to new verticals, Podscale was born. I’ve taken proven strategy, methodology, relationships and negotiation tactics to help build successful partnerships between brands and podcasts.”
Founder of Podscale
TESTIMONIALS
When considering new initiatives and buying strategies I always consult with Podscale first. They have a deep knowledge and understanding of the space which is critical when deciding how to spend ad dollars efficiently. With over six years working together, I can confidently say that Podscale will get results.
CEO / Co Founder of gumball.fm
There’s not a lot of people that understand the podcast business from all sides. Natalie gets it. With Podscale, brands get their message out in an authentic way. Hosts get to promote products they actually love. Everyone wins.
Founder of FannieCo
We love working with Podscale because they make navigating podcast performance marketing easy. They know who to pair, what performs, and deliver mutual success. Our shows have found long lasting partnerships with brands thanks to the campaigns created by Podscale. Whether you’re a publisher or a brand Podscale knows how to deliver ROI from start-ups to house-hold names and everything in between.
Head of Digital Content Strategy, Malka Media
Podcast advertising has quickly become one of the most efficient Direct Response channels for the few brands who have figured it out. The problem is… most brands and agencies haven’t been able to crack the code.
We found that the vast majority of agencies that offer podcast advertising do not specialize in it, and only offer it because their clients demand it. Many agencies will tell you podcast advertising is all about reach and brand awareness after you don’t hit your performance goals. At Podscale, we’re not looking to get you impressions, we’re looking to get you sales! We saw a huge gap in how effective podcast advertising can be and how many brands are executing it poorly. We formed Podscale to fill this gap.
If you’re a direct to consumer brand that’s having success on Facebook, TikTok, or Google; we’re confident that we will give you the best possible chance of efficiently scaling your podcast advertising channel as well.
It took years of trial and error and millions of dollars to perfect our podcast advertising stragegies and build the relationships needed to efficiently scale this channel. We’re so excited to partner with you and become an extension of your marketing team. Let’s set up a call today!
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.
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